A
highly anticipated and critically acclaimed product of the skate shoe
company Emerica, ‘Stay Gold’ is a skate video that incorporated
creative and innovative movie making with artistic direction and
crisp skateboarding footage, it was released in 2010 and follows the
basic guidelines of a skate company promo video, divided into
sections dedicated to the individual team riders. The running style
and theme through the video is shaky interludes and bridges, with
scribbled hand written typography for the titles and a green tint to
the actual footage, using mainly gold, green and similar shades. It
is a free flowing piece of film and is easy on the eye, the
individual clips are woven together with a soundtrack that
accompanies the immersive feel(1) of the video, the use of footage of
road trips, travelling and various lifestyle shots give character and
represent the journey of the team through the filming process and
give an insight into what the skaters personalities are like and what
they actually do while skating. I would say that this is my favourite
skate film that i have seen, as you get a real feel of the actual
touring and what goes on behind the scenes, along with the attractive
filming locations and free flowing style of the cinematography makes
it easier watching than many other skate films.
(1) 'Chris' Unknmown Date http://www.trashfilter.com/emerica-stay-gold-dvd-review Paragraph 4
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