Josef
Muller Brockmann was a key figure and pioneer in the emergence of
Swiss design style in the mid 19th
century and a personal favourite designer of mine, his style embodies
everything that i find crucial to successful design; shape, type,
line and negative space. His style and approach was a catalyst for
much of design today, incorporating constructivism, Bauhaus, De Stijl
and suprematism(1) into his work and creating a blend of these original
styles to produce simple, visually engaging design. He published many
works relating to design including ‘Grid systems in graphic design’
in 1962, which questioned the conventional page layout at the time
and instead imposed that grid structures be the guideline for
graphics, this is to this day a very important book as the grid is a
staple of art and design today. A piece of his work that is
interesting to me is one of his commissions for Zurich town hall,
this design displays the style that Muller Brockmann pioneered, the
simple, clean typography and subtle use of colour make the poster
aesthetically pleasing while wholly efficient.
(1) William Purcell, Kelly, Date Unknown http://www.designishistory.com/1940/joseph-mueller-brockmann/
Photo: (1)
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