Jonathan Ive

Sir Jonathan Ive has rightly been acclaimed as one of the most influential people in the world due to the fact that he is senior president of industrial design at Apple Inc, one of the biggest companies in the world. Apple is known for its sleek, suave and crisp design for its products to keep up with the surging technology that their devices increasingly hold and Ive has been a mastermind behind the success of the company, his design of the Ipod was a revolutionary step in design and technology and I think that he definitely took inspiration for the design from modernist styles and design approaches. The style that he has sustained through the Apple catalogue is of a sharp, simple aesthetic using a blend of shiny metal finish and matte along with white and grey; this has become distinguishable as the companies house style and is commercially successful due to the plain nature of the design and simplicity that gives the products the Apple feel, in a way he managed to capture the essence of the whole company and channel it into the look of the product, which is exactly what was needed.  

Bono, (18/4/13) http://time100.time.com/2013/04/18/time-100/slide/jonathan-ive/